Honda Engines – Fingerprint Ad

Honda is the undisputed world leader in engine manufacturing, and they’re not letting up on the pedal. In these days of cheap Asian rip-offs, they wanted one bold message to communicate that there’s no substitute for genuine Honda quality, with its built-in DNA of proven performance and reliability. When they saw this concept, they committed to it for exclusive media placement in all market categories.

Designed while at Frank/Best International