Honda Engines – "Nuts & Bolts" Campaign

Honda not only makes the most engines of any manufacturer in the world, but their quality is top notch, down to the smallest 100% Honda part. The “Nuts and Bolts” ad series took a leadership position to stylishly communicate Honda’s attention to detail. The ads targeted five specific markets: other product manufacturers, pressure washer manufacturers, rentals, construction, and Kart racing.

The client liked it so much, they ordered a second year of the same campaign. Both are shown below.

Designed while at Frank/Best International