Honda Marine – Power Campaign

Honda Marine is the world leader in four-stroke outboard motor technology, yet for many years they were not considered the most powerful on the market. When they introduced a 225-horsepower engine, outdistancing the competition, it provided an opportunity to highlight the many ways in which Honda Marine engines give power to the people.

Featuring highly art-directed photography, this campaign helped boost sales of the new BF225 and other engines well beyond projections.

Designed while at Frank/Best International