BancorpSouth – Annual Report

The theme for the year was "Get There From Here." Want a new business? Start here. A new home? Investments? Retirement? Whatever your financial goals, get there from here.

To evoke the theme on the cover, I took a tiny seedling and crafted a miniature tupelo tree in the shape of their logo. (They are based in Tupelo, Missisissippi, Elvis' birthplace, thankyouverymuch.)

For the interior, instead of showing cold shots of bank interiors and rows of bankers and board members, we featured warm shots of the bank's activity in the world... how they literally help their customers "get there from here."

Designed while at Frank/Best International