The Bluffs of CedarStone –
Pre-construction Offering Brochure

When The Bluffs of CedarStone began its marketing efforts, ground had not yet been broken on this urban upscale retirement community. So an equally upscale brochure was created to convey the dream before the physical reality manifested. An ad campaign also drove interest. The work needed to help mature adults decide to sell their homes and begin a new life at CedarStone, sight unseen.

Results? Instant recognition in the target demographic, enthusiastic community response, and – most importantly – fantastic pre-construction sales.

Designed while at Frank/Best International