Dalai Lama Conference

Addy Award Winner

Talk about Design Nirvana. For a four-day conference in Tucson, Arizona, with His Holiness the Dalai Lama, the organizers wanted the look of the conference to reflect not only the distinct aesthetic of Tibet but also the meeting’s location – the desert Southwest. And they wanted the design elements to create an all-encompassing visual mandala – a brand – for the conference.

After visiting Tucson and experiencing it directly, a unique branded look emerged that enveloped attendees from the time they received their first mailing. From award-winning print materials, to print ads, to signage, to projection graphics, to DVD packaging, all the way down to the seat labels, every detail was given enlightened attention. Attendees were thrilled with the materials and even the Secret Service said it was the best designed conference they’d ever seen.

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