Outdoor Boards:
Nashville Convention & Visitors Bureau

How do you freshen the brand of Nashville as “Music City” within its own population? To engage this savvy population without eliciting groans, I asked the question, “In a city where music is so prominent, what would you see? What would you hear? How would the environment be changed?” What resulted was this humorous spec campaign, “It’s a Little Different Here.”

To see print advertising for this campaign, click here.

Designed while at Frank/Best International