profile
The core of Dakini Graphics is me — Rita Frizzell.
After 15 successful years at ad agencies plus five on the client side, I launched out on my own in 2006 to provide a more streamlined, customized relationship between the client and the creative process.
You can work directly with me alone or, drawing on a wide network of creative professionals, I can create a team to meet your specific needs. The end result? You get the creative quality of an agency without the expensive overhead. And you get to communicate your passion directly to the person who will be creating your work, so it doesn't get watered down through layers of bureaucracy.
How is that different from a traditional agency?
Hey, I like ad agencies; I've worked for some great ones. I know people like the idea that a large staff is working on their project. But what you may not realize is that for most jobs, the work itself will come down to only one or two people — the art director and perhaps a writer.
You may never even meet the very people who are doing your work, yet you pay for all the levels between you and them. You have no way of knowing if your work is assigned to the "A" or "B" team. Unless you're a big, ongoing client, your project may keep getting bumped for higher priority customers. And that large staff and impressive office? You'd better like them, 'cause you're paying for them.
With Dakini Graphics, you get the personal attention of a proven designer without the costly overhead.
If your needs expand, I can tap award-winning writers, photographers, illustrators, editors, and more — just like at an agency. You only pay for the services you actually use, and you don't have to go through a lot of layers to get something done.
Perhaps most important, we won't have an adversarial relationship.
I've been in the client's shoes and, in fact, I am a small business owner myself. I understand your marketing and budget needs. I will shoot straight with you, look out for your interests, and do my best to be considered a trusted member of your team. I like to do business in a way that is warm, mutually enjoyable, and — yes — even compassionate. Life is too short for anything less.
What is a dakini?
According to the wisdom of ancient Tibet, a dakini is a very special female being who is dedicated to helping others.
Because of her profound understanding of the nature of reality, she can become whatever is needed to asssist a particular individual.
She can shape-shift, increase, decrease, even fly through the sky to swiftly meet the individual needs of beings.
Dakini Graphics celebrates these principles of customized creativity:
An award-winning art director...
who can tap a network of creative professionals to meet your individual needs.
Your project can be as streamlined or expansive as you need it to be.