Rita Frizzell
curriculum vitae

summary

Award-winning graphic designer and art director with extensive experience in advertising, print collateral, branding, corporate identity, packaging, annual reports, and book design. Secondary experience on the client side and in media makes for a unique blend of conceptual thinking and strategy-driven design.

agency experience

Senior Art Director
Frank/Best International, Nashville, TN, 1997-2006

Conceptualize, design and write projects for national and regional brands for this full-service advertising agency. Wide-ranging projects included TV, print advertising, collateral, outdoor, fleet graphics, corporate identity and packaging.

Select list of clients: Honda, Yardley, Ryan's Steakhouse, Western Sizzlin', Charter Communications, AKG Microphones, Spontex, Tennessee Performing Arts Center, Standard Candy Co., Gateway Health System, Sprintz.

Vice President
Gold & Associates, Ponte Vedra Beach, FL, 1994-1996

Helped start this creatively driven design firm, headed by Keith Gold (Who's Who in the World of Design). Produced print advertising, collateral, corporate identity and books for national brands. Managed creative staff and projects from concept to completion.

Select list of clients: Time/Life, Rolling Stone, Newark Beth Israel Medical Center, Physician Sales & Service.

Art Department Manager
Clarion Marketing & Communications, Atlanta, GA, 1992-1994

As a full-time freelancer, started on the ground floor of this subsidiary of D'arcy Masius Benton and Bowles. Was hired into management, overseeing all production artists. Projects included print ads, collateral, and books.

Select list of clients: UPS, Harcourt Brace & Co., Purina, Jacksonville Kennel Clubs, Grady Hospital.

Freelance Graphic Designer
Atlanta, GA, 1992

Select list of clients: Coca Cola, Price-Waterhouse, Georgia Pacific, Landmark Education, ComputerLand, BellSouth, the Atlanta Falcons and the Environmental Protection Agency.

...and on the marketing side

Director of Marketing and Public Relations
MKD International, Nashville, TN, 1991

Designed and implemented self-promotion program for this paper distribution company.

Director of Public Relations & Education
Printing Industry Association of the South, Nashville, TN, 1990

Served as editor, designer and principal writer for PrintSouth, a monthly 28-page trade magazine. Managed communications for seven-state regional trade association and two affiliates.

Marketing Representative
WLAC Radio, Nashville, TN, 1988-1989

Created new position to develop long-term advertising business. Wrote and provided voice talent for radio spots.

Advertising Account Executive
The Tennessean/Nashville Banner, Nashville, TN, 1984-1987

Handled sales and creative for an account list exceeding $1 million annual billing.